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Do Names Matter? Branding, Marketing, and Communicating about Geography, Spatial Sciences, and GIS
Monday, October 04, 2021, 2:00 PM - 3:00 PM EDT
Category: Webinars

Do Names Matter?  Branding, Marketing, and Communicating about Geography, Spatial Sciences, and GIS

Between 2000 and 2014, more than thirty geography departments revised or adopted new names, with some entirely dropping the word geography. Many more have renamed their geography programs, majors, and course titles, but with little evidence of which naming conventions appeal to students, colleagues, and administrators. A recent sample of 4,388 undergraduates across four universities revealed significant variation in student perceptions of the jargon commonly used in geography branding. Notably, several GIScience-related phrases rated among the least popular. This webinar features a conversation with the authors of two studies on renaming and rebranding in geography. They will summarize recent research and lead a discussion on drivers and strategic considerations for promoting geography and GIScience in North America.

Presenters:

Host: Forrest Bowlick

To register for this event, use this link: https://attendee.gotowebinar.com/register/8611053328956360717  

After registering, you will receive a confirmation email containing information about joining the webinar.